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- (五) 許金家族-The Xu Jin Family
展覽資訊 / 常設展 / (五) 許金家族-The Xu Jin Family
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來到第二進，先看左邊大牆，上面記載著西螺老街以及許金家族的歷史更迭故事，左右房間原為製茶間，中間穿堂則是工作區，現在做為捷發家族史及文物展示空間。左邊展櫃是捷發的老帳冊，紀錄著茶莊往來商號、地方名仕與族親之間的財務關係，並明列茶青由基隆進口繳關稅的記錄，帳冊揭露出捷發擴及海內外的生意網絡，如著名的堯陽茶行，百多年前即為其生意夥伴。另外許多店章、茶章等。藉不同用途的印章，窺見昔日茶莊的經商情況。
右展櫃中的《尺牘大成》，提供識字不多的前人撰寫家書作範本。我們能看到首頁探詢類的參考用字，特別是「探詢家鄉、親戚消息」，可以想像時人自中國離鄉背井來台奮鬥，將思鄉之情化為文字，寄賦書信往返之情懷。
捷發茶莊以製茶為主，也曾兼營文房四寶、印刷等生意。許金表弟許嘉樂在嘉義開設「捷發漢書部」。展櫃內的紅色小書「新刊雪梅 合歌」封底印有捷發茶莊的廣告【萬年松】，還有茶罐照片與售價等，堪稱是最有行銷概念的商號。
Coming to the second entry, suggest to take first look at the large wall on the left, on which are the records of the history of Xiluo Old Street as well as the Xu Jin family. The left and the right rooms were originally the tea making rooms, and the middle hall the working area. Now these spaces are for Cultural relics exhibition of the Jiefa family.
The exhibition cabinet on the left is Jiefa's old account book, which records the financial relationship of the tea shop's trading companies, local celebrities and family members, and was clearly listed the import and payment of tea green from Keelung. Account book reveals the business networks at home and abroad, such as the famous Yaoyang Tea Shop, a business partner more than 100 years ago. In addition, many store seals, tea seals are kept in the shop. These different seals show different purposes as well as the business situation of the old tea houses.
The "Chidu Dacheng " in the right display case provides writing template to help people lack of literacy to write letters to their family. We can see the reference words for inquiry on the homepage, especially "inquiry about the news of home and relatives.", through which we can imagine how these people missed their family when returning to Taiwan for work from their hometowns in china. To release their homesickness, they turned their nostalgia into words to communicate with their family by letter.
Jiefa Tea House is mainly engaged in making tea, and has also run the business of selling four treasures(four stuffs used in study) and printing. Xu Jinle, cousin of Xu Jin, opened the "Jiefa Hanshu Department" in Chiayi. The small red book "New Issue Xuemeihege" is printed with "Jiefa Tea Hege ". The back cover is printed with an advertisement of Jiefa Tea House [Wan Nian Song] as well as photos and prices of tea pots. All of these made Jiefa Tea House be never over-praised as the trade group with the best concept of marketing.
